24 — Omnicos Group

Make-up makers

Romanenco, Lombardia

http://www.omnicos.it/

The Cremona area is of worldwide importance in the production of makeup. The globalised cosmetics hub lies in the heart of the Po Valley and represents a supply chain offering all the services necessary to support the rapidly succeeding collections created by the world’s top make-up brands. This “sartorial” service covers the complete cycle from raw materials research to packaging, where a reputation depends on the speed of action in designing and producing at the rate of 13 or more collections per year. Omnicos Group is distinguished, in the local industrial landscape, for its outstanding vocation for research.

It is estimated that 65% of lipsticks, eyeshadow, foundation cream and, more generally, of every type of product for makeup and cosmetics, are made by firms located around Crema and in a wider area that also includes Bergamo, Milan and the whole of Brianza.

To give an idea of the sophistication of the creative aspects of the R&D process, as regards lipstick colour shades, 400 types of red can be counted, not to mention the myriad qualities of surface texture “pearls”.

OMNICOS GROUP. Make‐up powders and colours. Pressed cosmetic powders designed to enhance every type of complexion, manufactured by Omnicos Group. The product lines come in a variety of formulations and different finishes, and include bronzers, blushes, highlighters, face powders, foundation creams and correctors. Photo Max Rommel