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Created in Italy

An exhibition featuring the landscape of Italian industry within the framework of Cultural and Economic Promotion and Innovation

Abet Laminati — Super-surfaces ALPI — The reinvention of wood Brembo — From 300km/h to 0 in 3.79 seconds Coex — Naturally fireproof Crea Concrete Design — Mono-material landscapes Cressi Sub — First underwater Dainese — Lifesaving design Directa Plus — Cleaning the sea with graphene Eumakers — 3D multi-color Falci — The farmers’ multinational Fizik — 3D-printed biomechanical saddles Fontana — Technological supercar trimming Foscarini — Fishing for lamps GAM — Montessori materials Gemar — U.F.O. Unpolluting Flying Objects Grivel — High Altitude Safety K-Array — New shapes of sound Kong — Inventing the carabiner Landucci — Infinite pasta shapes Limonta — Sustainable textile Magis — Enzymatic industrial management Nonino — High craftsmanship spirit Novamont — Designed to rebirth Omnicos Group — Make-up makers Pedrali — Engineered wood Petroceramics — Superpowers of materials Plastitalia — Admirable underground fittings Springa — Autonomous robotic Tecno Tessile Adler — Safety Cell Terre Davis — Ground Hero Vibram — Down side up
Created in Italy

07 — Dainese

Lifesaving design

Vicenza, Veneto

https://www.dainese.it/

Dainese focuses its mission on body and life protection. Its keyword is “safety” and its principal products are “protections”. It is in this light that Lino Dainese, the company’s founder, although operating with a wide margin of invention within the narrow framework of absolutely reliable body protection, explains the starting point of his corporate goal: “We feel closer to medicine than to fashion”. When the first functional back-protector model made by Dainese, named Aragosta (lobster), saved the spine of racing driver Freddie Spencer after a fall on the Kyalami circuit in 1981, it came as a turning-point in Lino Dainese’s business development. From motorcyclists’ clothing he switched to protection gear: devices to complete the motorcyclist’s apparel. Over the years, that safety culture steadily advanced and the firm’s interest in body armour expanded to include new applications such as the protection gear used by the Luna Rossa’s Prada Pirelli Team during the 36^ America’s Cup presented by PRADA.

Dainese D-air® Smart Jacket, motorbike airbag system. The lifesaver vest uses the MotoGPTM technology developed during 25 years of road and track research. The D-air® system protects the motorcyclist with the Shield, a patented device that inflates to guarantee impact absorption equal to that of seven back armour vests. The system’s brain uses the action of seven sensors to monitor and process data 1000 times per second to check danger and activate the Shield. Courtesy of Dainese.

↑ Dainese D-air® Smart Jacket, motorbike airbag system. The lifesaver vest uses the MotoGPTM technology developed during 25 years of road and track research. The D-air® system protects the motorcyclist with the Shield, a patented device that inflates to guarantee impact absorption equal to that of seven back armour vests. The system’s brain uses the action of seven sensors to monitor and process data 1000 times per second to check danger and activate the Shield. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese D-air® Smart Jacket, motorbike airbag system. Courtesy of Dainese.

Dainese Sea-Guard, developed for the Luna Rossa Prada Pirelli sailing team at the 36th America’s Cup presented by PRADA. Auckland (NZL) 36th America’s Cup presented by PRADA Cup 2021

↑ Dainese Sea-Guard, developed for the Luna Rossa Prada Pirelli sailing team at the 36th America’s Cup presented by PRADA. Auckland (NZL) 36th America’s Cup presented by PRADA Cup 2021

Luna Rossa Prada Pirelli | Studio Borlenghi

Luna Rossa Prada Pirelli | Studio Borlenghi

Dainese Sea-Guard, developed for the Luna Rossa Prada Pirelli sailing team at the 36th America’s Cup presented by PRADA. Made in Kinetech fabric, its vest contains a water bag, an oxygen cylinder, an intercom system and a knife for cutting ropes in emergency situations. Photo Max Rommel

↑ Dainese Sea-Guard, developed for the Luna Rossa Prada Pirelli sailing team at the 36th America’s Cup presented by PRADA. Made in Kinetech fabric, its vest contains a water bag, an oxygen cylinder, an intercom system and a knife for cutting ropes in emergency situations. Photo Max Rommel