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Created in Italy

An exhibition featuring the landscape of Italian industry within the framework of Cultural and Economic Promotion and Innovation

Abet Laminati — Super-surfaces ALPI — The reinvention of wood Brembo — From 300km/h to 0 in 3.79 seconds Coex — Naturally fireproof Crea Concrete Design — Mono-material landscapes Cressi Sub — First underwater Dainese — Lifesaving design Directa Plus — Cleaning the sea with graphene Eumakers — 3D multi-color Falci — The farmers’ multinational Fizik — 3D-printed biomechanical saddles Fontana — Technological supercar trimming Foscarini — Fishing for lamps GAM — Montessori materials Gemar — U.F.O. Unpolluting Flying Objects Grivel — High Altitude Safety K-Array — New shapes of sound Kong — Inventing the carabiner Landucci — Infinite pasta shapes Limonta — Sustainable textile Magis — Enzymatic industrial management Nonino — High craftsmanship spirit Novamont — Designed to rebirth Omnicos Group — Make-up makers Pedrali — Engineered wood Petroceramics — Superpowers of materials Plastitalia — Admirable underground fittings Springa — Autonomous robotic Tecno Tessile Adler — Safety Cell Terre Davis — Ground Hero Vibram — Down side up
Created in Italy

21 — Magis

Enzymatic industrial management

Torre di Mosto, Veneto

https://www.magisdesign.com/

Magis performs a unique role in terms of research and the technological transfer of industrial know‐how into the furniture sector. Its CEO, Eugenio Perazza, was decisive in reconnecting to the purest Italian tradition of design factories, and rooting this model in a territory endowed with such outstanding industrial vitality as that of the North-East. Matching a technical flair with a passion for design culture, Perazza built up a solid reputation starting from the 1980s. His firm is today one of the most influential on the contemporary Italian design scene. Due to his convinced introduction of design to a district until then configured as a sort of system of suppliers of technical and industrial knowledge, Perazza, with Magis, unmistakably represent the enzymatic function of design as a catalyser. By combining different agents, it has generated innovation and paradigmatic objects in the history of Italian design.

All images courtesy of Magis

Chair_ONE, design Konstantin Grcic, Magis 2004. The design stems from the fortunate collaboration with the German designer Konstantin Grcic who was invited to experiment with a technology used in aeronautics.

↑ Chair_ONE, design Konstantin Grcic, Magis 2004. The design stems from the fortunate collaboration with the German designer Konstantin Grcic who was invited to experiment with a technology used in aeronautics.

At the head of a company which he defines as being “without a factory”, Eugenio Perazza, the founder of Magis, maintains that “whilst it is true that the technology is available on the market, the technique, intended as the capacity to make technology work, is not so. Rather, it is part of the company’s own exclusive intellectual capital”.

Eugenio Perazza racconta l'incontro con Grcic e la genesi di Chair One

MAGIS. Chair_ONE, design Konstantin Grcic, 2004.<br> From the left, the raw monocoque in die-cast aluminium just out of the mould, and the chair.<br> Photo Max Rommel

MAGIS. Chair_ONE, design Konstantin Grcic, 2004.
From the left, the raw monocoque in die-cast aluminium just out of the mould, and the chair.
Photo Max Rommel