21 — Magis
Enzymatic industrial management
Torre di Mosto, Venetohttps://www.magisdesign.com/
Magis performs a unique role in terms of research and the technological transfer of industrial know‐how into the furniture sector. Its CEO, Eugenio Perazza, was decisive in reconnecting to the purest Italian tradition of design factories, and rooting this model in a territory endowed with such outstanding industrial vitality as that of the North-East. Matching a technical flair with a passion for design culture, Perazza built up a solid reputation starting from the 1980s. His firm is today one of the most influential on the contemporary Italian design scene. Due to his convinced introduction of design to a district until then configured as a sort of system of suppliers of technical and industrial knowledge, Perazza, with Magis, unmistakably represent the enzymatic function of design as a catalyser. By combining different agents, it has generated innovation and paradigmatic objects in the history of Italian design.
All images courtesy of Magis