Close

Created in Italy

An exhibition featuring the landscape of Italian industry within the framework of Cultural and Economic Promotion and Innovation

Abet Laminati — Super-surfaces ALPI — The reinvention of wood Brembo — From 300km/h to 0 in 3.79 seconds Coex — Naturally fireproof Crea Concrete Design — Mono-material landscapes Cressi Sub — First underwater Dainese — Lifesaving design Directa Plus — Cleaning the sea with graphene Eumakers — 3D multi-color Falci — The farmers’ multinational Fizik — 3D-printed biomechanical saddles Fontana — Technological supercar trimming Foscarini — Fishing for lamps GAM — Montessori materials Gemar — U.F.O. Unpolluting Flying Objects Grivel — High Altitude Safety K-Array — New shapes of sound Kong — Inventing the carabiner Landucci — Infinite pasta shapes Limonta — Sustainable textile Magis — Enzymatic industrial management Nonino — High craftsmanship spirit Novamont — Designed to rebirth Omnicos Group — Make-up makers Pedrali — Engineered wood Petroceramics — Superpowers of materials Plastitalia — Admirable underground fittings Springa — Autonomous robotic Tecno Tessile Adler — Safety Cell Terre Davis — Ground Hero Vibram — Down side up
Created in Italy

25 — Pedrali

Engineered wood

Mornico al Serio, Lombardia e Manzano, Friuli

https://www.pedrali.com

Founded in 1963 in Palazzolo sull’Oglio (near Brescia), Pedrali is an avant-garde maker of urban, office and home furniture. The business started from an initiative by Mario Pedrali, an entrepreneur craftsman guided by an uncommon passion for production and factories that eventually crowned his career as an “imprenditore olivettiano” (an Olivettian industrial manager) in 2017. The company made its name as a highly respected maker of chairs and tables, following the tradition of Italian design to become internationally famous.

Frida chair, design Odo Fioravanti, 2008. The chair won the 2011 Compasso d’Oro prize “for its simple sculptural beauty”. This design exploits the qualities of a new process to create complex bends and thin surfaces combined with a heartwood structure. Photo Leo Torri

↑ Frida chair, design Odo Fioravanti, 2008. The chair won the 2011 Compasso d’Oro prize “for its simple sculptural beauty”. This design exploits the qualities of a new process to create complex bends and thin surfaces combined with a heartwood structure. Photo Leo Torri

Odo Fioravanti: 10 anni di Frida, 2018 (courtesy designbest.com)

Photo Filippo Romano

Photo Filippo Romano

“La filosofia industriale che ci ha insegnato nostro padre riguarda la capacità di investire in nuove tecnologie ma di pensare anche a fare una fabbrica bella. Dall’ossessione per la qualità, invece, deriva la decisione di realizzare tutto internamente nelle due sedi produttive di Mornico al Serio e di Manzano. L’obiettivo è offrire ai clienti una garanzia autentica di qualità, data dal controllo a 360 gradi dell’intera filiera produttiva”

Giuseppe Pedrali, Amministratore Delegato Pedrali

Photo Filippo Romano

Photo Filippo Romano

The attention to the quality of the production process and of the working environment, the selection of certified raw materials, research and the implementation of the most advanced technologies, are the mainsprings that identify Pedrali as an excellent interpreter of the Italian industrial panorama. In the past decade the company has been busy building one of the largest production plants in Europe for the processing of wood, grafted into the Friuli district traditionally known as the “chair triangle”.

Photo Filippo Romano

Photo Filippo Romano

Photo Filippo Romano

Photo Filippo Romano

PEDRALI. Frida chair, design Odo Fioravanti. Photo Max Rommel

PEDRALI. Frida chair, design Odo Fioravanti. Photo Max Rommel